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LiftEngine.

Google Ads for builders

Better building projects, from homeowners who are ready to go

Google Ads for builders across Norfolk, aimed at the extensions, renovations and conversions that keep your team busy for months.

Sound familiar?

Where building ads usually go wrong

Tyre-kickers and price shoppers

Plenty of enquiries, but too many people who aren’t ready, or just want the cheapest quote.

Big jobs, long decisions

Homeowners take weeks or months to choose a builder. One ad click rarely does it on its own.

Odd jobs instead of projects

Small repairs fill the diary while the bigger projects go to someone else.

What I do

Ads built around how building customers search

Project-focused campaigns

Extensions, renovations, loft and garage conversions each get their own ads and budget.

Quality over quantity

Ads and forms written to attract serious homeowners and put off pure price shoppers.

Stay in front of them

Remarketing on Google, Facebook and Instagram keeps your recent work in front of people while they decide.

Your best work, front and centre

Photos of finished projects and reviews used in ads and on the page they land on.

Local areas only

Ads shown in the areas you want to work, not an hour’s drive away.

Leads you can measure

Every call and enquiry tracked, so you know what a project lead really costs.

Be there when they search

Show up for searches like these

builders near mehouse extension Norwichloft conversion Norfolkgarage conversion Great Yarmouthhome renovation builders near me

Why work with me

Nearly 10 years of paid ads, for local businesses

You deal with me directly, not an account manager. No long contracts, no minimum ad spend, and your ad accounts always stay in your name.

See my case studies

1 to 1

you deal with me directly

−24%

cost per lead for a local trade client

No

long contracts or minimum spend

Website too?

Your website matters even more for big projects. I build builder websites that show off your work and make people want to call.

Website design

Questions

How much should a builder spend on Google Ads?
For project work, most builders start around £600 to £1,500 a month. Because jobs are high value, even a few good leads a month can pay for it many times over.
How do you avoid time-wasters?
Through careful targeting, clear ad wording and an enquiry form that asks the right questions, like budget and timescale.
Should builders use Facebook and Instagram ads too?
Often, yes. They’re great for showing your finished work and staying in front of people who are still deciding.
How long before I see results?
Enquiries usually start within a few weeks. For bigger projects, it can take a couple of months for those enquiries to turn into signed jobs.

Get a quote

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Want more building projects?

Get in touch →

Start with a £150 audit of your current ads, or get in touch if you’re starting from scratch.

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