Google Ads & Microsoft Ads

Show up when it matters most

I run high-intent campaigns across Google and Bing that put your business in front of people actively searching for what you offer, and turn those searches into calls, enquiries and sales, not just clicks.

Get a £150 Ads Audit

Google Ads

Show up first.

Campaigns that convert, not just collect clicks

Most businesses running Google Ads are paying for clicks that never turn into work: the wrong searches, the wrong areas, or ads sending people to the wrong page.

I build every campaign around the searches that actually lead to customers, track what happens after the click, and keep improving the account every month. Whether you're a local trade, a service business or selling online, the goal is the same: more results for every pound you spend.

01 · Campaign types

Every part of Google covered

I'll recommend the right mix for your business and budget. Most start with Search, then add more as results come in.

Search

Text ads at the top of Google for the exact services and areas you cover. The fastest way to reach people ready to buy.

Local Services Ads

Google's pay-per-lead ads with the Google Guaranteed badge, shown above everything else for local searches.

Performance Max

One campaign that runs across Search, Maps, YouTube, Gmail and Display, using Google's automation, set up properly so it doesn't waste budget.

Shopping

Product ads with images and prices, for businesses selling online, built from a clean, well-structured product feed.

Microsoft Ads (Bing)

Your best Google campaigns copied to Bing, often at a lower cost per click, to reach searchers Google misses.

Remarketing

Display and YouTube ads that bring back people who visited your website but didn't get in touch.

02 · What you get

Every month, as standard

Tracking set up properly

Calls and enquiries tracked from day one, so you know exactly what each lead costs.

A monthly report that makes sense

Leads, cost per lead and what changed, in plain English. No jargon.

Weekly optimisation

Search terms, bids and budgets checked every week, not set and forgotten.

03 · Every account includes

What I do for you

Keyword research based on how your customers actually search

Negative keywords to stop wasted spend on irrelevant searches

Location targeting matched to the areas you cover

Ad copy and assets: sitelinks, callouts, call buttons and images

Conversion tracking for calls, forms and sales

Bid strategy set up to get the most from your budget

Audience targeting and remarketing lists

Landing page advice to turn more clicks into enquiries

Weekly checks and ongoing optimisation

A clear monthly report on leads, cost per lead and next steps

04 · How it works

From first call to more leads

Days 1–2
Audit
I review your business, your area and any ads you’re already running.
Days 3–4
Plan
We agree budget, areas and the jobs you want more of. Nothing goes live without your sign-off.
Week 1
Launch
Campaigns, ads and tracking go live.
Weeks 2+
Improve
Weekly checks to cut wasted spend and push budget towards what’s working.
Month 2+
Grow
Once the cost per lead is right, we scale up what works.

Questions

How much should I spend?

There's no minimum. I'll recommend a budget that suits your area, services and goals, and what you're comfortable spending.

How quickly will I see results?

Search ads can bring in enquiries within the first couple of weeks. Results usually improve over the first two to three months as I fine-tune the campaigns.

I already have Google Ads. Can you take over?

Yes. I'll start with a review of your current account, keep what's working and fix what isn't, without starting from scratch unless it's needed.

Will I own my account?

Yes. The account stays in your name, so you keep all the data and history even if we stop working together.

Do I need to sign a long contract?

No. It's month to month.

05 · Get a quote

Tell me what you need

Leave your details and I’ll get back to you within one working day. No pressure, no hard sell.

Want more from Google?

Get in touch →

Start with a £150 audit of your current account, or get in touch if you're starting from scratch.