Strategy & Planning

Tactics without strategy = wasted spend

I'll build your full digital marketing strategy, aligned to your business goals, so you know exactly where to focus and what to expect back.

Get in touch

Strategy & Planning

Spend smarter.

A clear plan before you spend a penny

Lots of businesses jump straight into ads and hope for the best. Without a plan, budgets get spread too thin, the wrong channels get the money, and it's impossible to tell what's working.

I'll look at your business, your customers and your competitors, then give you a straightforward plan covering funnel design, creative direction and channel splits, all built around your budget. It's yours to follow whether I run the ads or you do.

01 · What the plan covers

Everything you need to grow with confidence

Every plan is tailored to your business, but these are the building blocks.

Funnel mapping

How people go from first hearing about you to becoming a customer, and where you're losing them.

Media mix planning

Which channels to use, search vs social, and what job each one should do.

Budget allocation

How much to spend, where, and when, with a realistic split by channel.

Competitor research

What your competitors are doing, what's working for them, and where the gaps are for you.

Creative testing roadmap

Which messages, offers and ad styles to test first, and how to learn from the results.

Measurement plan

The numbers that matter, how to track them, and what good looks like.

02 · Every account includes

What you get

A discovery call to understand your business and goals

Customer profiles: who to target and why

Channel recommendations with clear reasoning

A monthly budget split by channel

Targets for leads, cost per lead and return

A review of competitors' ads and messaging

Offer and messaging recommendations

A creative testing roadmap

A tracking and measurement plan

A 90-day action plan you can start on straight away

03 · How it works

How it works

Step 1
Discovery call
We talk through your business, your goals and your current marketing.
Step 2
Research
I look at your market, your competitors and where your customers are.
Step 3
Your plan
You get a clear written plan, and we go through it together on a call.

Questions

Who is this for?

Founders, business owners and small marketing teams who want clarity before scaling, or who are already spending money without a clear idea of what's working.

Do I have to hire you to run the ads afterwards?

No. The plan is yours to keep and use however you like.

How long does it take?

It depends on the size of the project. You'll get a clear timeline along with your quote.

How much does it cost?

It depends on the size of your business and what's needed. Get in touch and I'll give you a fixed quote before we start.

04 · Get a quote

Tell me what you need

Leave your details and I’ll get back to you within one working day. No pressure, no hard sell.

Ready for a clear plan?

Get in touch →

Get in touch and tell me a bit about your business and goals.