Google Ads for roofers
More roofing jobs from Google, without wasting your budget
Google Ads and Local Services Ads for roofers in Great Yarmouth, Norwich and across Norfolk, run by someone who already gets results for roofing companies.
Sound familiar?
Where roofing ads usually go wrong
Clicks from the wrong people
Searches for roofing felt, tiles and supplies eat your budget. Those people want materials, not a roofer.
Feast or famine
Storms bring a rush of calls, then summer goes quiet. Your ads should flex with demand, not run the same all year.
Enquiries that never become jobs
If tracking isn’t set up, you can’t tell which ads bring in real repair and re-roof work.
What I do
Ads built around how roofing customers search
Repair-first campaigns
Roof repairs are usually the cheapest, most reliable leads. I build around them, then add re-roofs, flat roofs and chimneys.
Google Guaranteed
Local Services Ads put you at the very top of Google with the green tick, and you pay per lead, not per click.
Wasted spend blocked
Supplier, DIY and jobs searches are filtered out every few days, so the budget goes on homeowners.
Your towns only
Ads shown only in the areas you actually cover, with bids raised where your best jobs come from.
Weather-ready budgets
Budgets shift when demand jumps after storms and pull back when it’s quiet.
Call tracking
Know exactly which calls and forms came from your ads, and what each lead cost.
Be there when they search
Show up for searches like these
Real results
What this looks like for a real roofer
May vs June 2026
More leads for the same budget
Same budget, more jobs. Fewer wasted clicks meant more of the money went on people ready to book, and every lead cost 24% less.
+28%
more leads
-24%
cost per lead
August vs September 2026
Scaling up after a slow summer
Growing leads usually means paying more for each one. Here, volume nearly doubled and the cost per lead still fell by 29%.
+85%
more leads
-29%
cost per lead
Website too?
Need a website that turns those clicks into calls? I build fast, simple roofing websites built around free inspections.
Questions
How much should a roofer spend on Google Ads?
Are Local Services Ads worth it for roofers?
How quickly will I get enquiries?
I’ve tried Google Ads before and it didn’t work. Why would this be different?
Get a quote
Tell me about your business
Leave your details and I’ll get back to you within one working day.
Want more roofing jobs from Google?
Start with a £150 audit of your current ads, or get in touch if you’re starting from scratch.