Google Ads for plumbers & heating engineers

Fill your diary with the plumbing jobs you actually want

Google Ads and Local Services Ads for plumbers and heating engineers across Norfolk. Emergency call-outs, boiler work and installs, at a cost per lead that makes sense.

Get a £150 Ads Audit

Sound familiar?

Where plumbing ads usually go wrong

Paying for DIY searches

“How to fix a leaking tap” costs you money and never books a job. Most plumbing accounts waste a lot here.

The wrong mix of work

Small jobs flood in while the boiler installs and bathrooms you want are hard to come by.

Winter rush, summer lull

Boiler breakdowns spike when it gets cold. Your ads should be ready for it, not catch up a week later.

What I do

Ads built around how plumbing customers search

Campaigns by job type

Emergencies, boiler repairs, boiler installs and bathrooms run separately, so you control how much goes on each.

Google Guaranteed

Local Services Ads put you at the top with the green tick, paying per lead rather than per click.

Call-only ads for emergencies

People with a burst pipe want to ring, not fill in a form. Emergency ads go straight to your phone.

DIY and jobs searches blocked

How-to, parts and jobs searches are filtered out, so the budget goes on paying customers.

Ads when you can answer

Ad schedules match your working hours and call-out times, so you’re not paying for calls you can’t take.

Tracking every enquiry

See which job types bring in leads and what each one costs.

Be there when they search

Show up for searches like these

emergency plumber near meboiler repair Norwichnew boiler installation Norfolkplumber Great Yarmouthbathroom fitter near me

Why work with me

Nearly 10 years of paid ads, for local businesses

You deal with me directly, not an account manager. No long contracts, no minimum ad spend, and your ad accounts always stay in your name.

See my case studies

1 to 1

you deal with me directly

−24%

cost per lead for a local trade client

long contracts or minimum spend

Website too?

Need a website to match? I build quick, mobile-friendly plumbing websites with your number and quote form front and centre.

Website design

Questions

How much should a plumber spend on Google Ads?

Many local plumbers start around £500 to £1,500 a month, but there’s no minimum. Emergency work usually costs more per lead than routine jobs, so I’ll help you balance the two.

Can I just get boiler install leads?

Yes. Campaigns are split by job type, so we can put most of the budget behind installs and keep emergencies or small jobs to a minimum.

Do Local Services Ads work for heating engineers?

They can work very well, especially for boiler repairs and servicing. You’ll need to pass Google’s checks, and I can help you through that.

Can ads only run when I’m working?

Yes. Ads can be scheduled to your hours, or switched to call-only out of hours if you take emergency work.

Other trades I work with

Roofers Electricians Builders Kitchen & Bathroom Fitters Landscapers & Gardeners Carpet & Flooring Companies

Get a quote

Tell me about your business

Leave your details and I’ll get back to you within one working day.

Want more plumbing and heating jobs?

Get in touch →

Start with a £150 audit of your current ads, or get in touch if you’re starting from scratch.