Blog
Honest advice for growing your business.
Simple guides on Google Ads, social media and websites.
Google Ads
What a good Google Ads report should show you
If you pay someone to run your Google Ads, here's what your monthly report should include, and the warning signs it's hiding something.
Local SEO
How to get more Google reviews (without being awkward about it)
Simple, friendly ways for local businesses to get more Google reviews from happy customers, and what Google's rules say you can't do.
Google Ads
What to expect in your first 3 months of Google Ads
An honest look at what happens in the first three months of running Google Ads for a local business, from setup to steady results.
Strategy
Should you run ads during your quiet season?
Should local businesses stop advertising when it's quiet? Why switching ads off completely can cost you, and smarter ways to handle seasonal dips.
Strategy
Google Ads vs Facebook Ads: which should you start with?
Google Ads or Facebook Ads? A simple guide for local businesses on which to start with, based on the kind of work you do.
Case Study
Case study: nearly doubling a roofer's leads after a slow summer
How a roofing company's Google Ads went from a quiet August to nearly double the leads in September, while the cost per lead fell by 29%.
Websites
Why your website isn't turning visitors into enquiries
The most common reasons local business websites get visitors but no calls or quote requests, and simple fixes you can make this week.
Local SEO
Google Business Profile: a simple checklist for local trades
A practical checklist to set up and improve your Google Business Profile so you show up in more local and "near me" searches.
Social Ads
How Facebook and Instagram ads can help your local business
When Facebook and Instagram ads work for local trades and businesses, how they differ from Google Ads, and how to use them without wasting money.
Google Ads
Local Services Ads (Google Guaranteed): are they worth it?
What Google's Local Services Ads are, how the Google Guaranteed badge works, what they cost and whether they're worth it for your trade.
Case Study
Case study: how a roofer got 28% more leads on the same budget
How four simple changes to a roofing company's Google Ads brought in 28% more leads and cut the cost per lead by 24%, without spending a penny more.
Google Ads
5 signs your Google Ads are wasting money
The five most common reasons local businesses waste money on Google Ads, how to spot them in your own account, and what to do about each one.
Google Ads
How much should a local trade spend on Google Ads?
A straight answer on Google Ads budgets for roofers, plumbers, electricians and other local trades, and how to work out what's right for you.
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